Leadership
Alastair
Liddell.
Managing Partner
Knightsbridge · London
Biography
Alastair Liddell is Managing Partner of Ovington & Co., a Knightsbridge-based private commercial advisory working across executive relationships, commercial origination, strategic partnerships, technology and global sport.
His work centres on identifying opportunities between organisations, creating senior-level alignment and developing those relationships into material commercial outcomes, particularly where the objective is clear but the route has not yet been established.
He has worked across enterprise technology, international consumer brands and Formula One, with organisations including Endava, RebelDot, Deckers Brands, HOKA, UGG, AWS, Visa and NEFT.
He led the origination and development of RebelDot's entry into Formula One, positioning the company around capability rather than sponsorship spend and developing the relationship that became its multi-year technology partnership with Visa Cash App Racing Bulls.
Through Ovington, he works with a deliberately limited number of organisations on significant commercial mandates where relationships, judgement and execution need to operate together.
Enterprise TechnologyGlobal BrandsFormula OneStrategic Partnerships
Selected mandate
From outsider
to Formula One
technology partner.
RebelDot × Visa Cash App Racing Bulls
Approximately six months from origination to a multi-year technology partnership.
Private Office
A private conversation.
Ovington works through a deliberately limited portfolio of private mandates around material commercial objectives.